Thomas Industrial Network

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Thomas Industrial Network
13806 Riverton Manor Court
Cypress, TX 77429-8164
(281) 246-1050


No Cost Internet Evaluation

Internet Consulting Inc.com & ThomasNet will provide a no cost evaluation of your Internet presence.

Going through this discovery process will help you clearly identify your Internet goals as well as provide exact implementation steps to achieve your goals!

Steps in the Discovery/Evaluation Process that will provide you with value are:

1. You will clearly identify the exact search terms used by your potential customers when they are searching online for your products/services

2. You will identify the areas on the Internet where your potential customers are searching for your exact products/services.

3. You will know what your competition is doing to favorably position themselves in these areas that are routing new customers for your products/services.

4. We will share with you exactly what you need to do to favorably position your company in the areas identified based on the quality Internet traffic & competition. (In many areas on the Internet we are the only ones to have the proprietary software that is able to identify the Internet traffic and do a proper competitive analysis - therefore even if you have staff on site, or if you use an Internet marketing agency, to achieve your Internet goals it still makes sense to at least meet with us and go through the discovery process. For example, we are the only ones able to share with you the quality usage searching for your products/services and what it would take to favorably position your company in areas such as: the engineering websites www.ASME.org & www.Efunda.com and all ThomasNet media).

5. You will know what you need to do to convert more visitors that get to your website into requests for quotes and customers.

6. You will be able to evaluate the best tracking and measurement tools for Internet positioning and website usage. (Which if you are a ThomasNet client are provided at no charge).

We are both Industrial and Internet experts (a rare combination in the Internet era). We love our work and enjoy helping people. Many Internet consultants charge hundreds or even thousands of dollars to help you with the above steps - you have nothing to lose and a lot to gain by giving us a solid commitment to at least go through this no cost evaluation process so that you are able to make an educated decision on partnering with us to implement and achieve your Internet goals


SEARCH ENGINE OPTIMIZATION

Does your company currently come up when someone searches on the top internet search engines for your exact product and/or service supplying capabilities?

In order to achieve high ranking on the search engines you have to optimize your website. This means design your website architecture and content around the criteria that the search engines use to determin indexing/ranking.

The search engines criteria are complex and constantly changing.

This is why you need to hire an expert web design and search engine Optimization Company to build your website. We will design your website based on detailed content, and usability for visitors, in order to obtain and maintain your top ranking presence. This should be done even without taking optimization into consideration for it will help with your conversions of quality visitors that are routed to your website.

It is smart to hire a website design firm that knows search engine optimization for they will build your website architecture around the search engine rules. Most website designers build sites that are graphically pleasing for when a visitor gets to the site but they know nothing about search engine optimization or even usability. The only people that will find this type of website on the internet are people that you tell or market to. If you don’t design your site around usability you will not convert the traffic that you do route to your site. In our minds this defeats the major purposes of having a website, which is to drive new visitors and convert these prospects into customers.

Some additional essential factors in achieving top rankings on the search engines for your supplying capabilities are: keyword research, competitive analysis, and having a program with Thomas.

It is can be easy to obtain top rankings for keywords or keyword phrases that have little internet traffic or on search engines that have target audiences not relevant to your target market. It will not do you any good to spend the time and efforts to optimize for these low traffic or unrelated areas. On the other side of the internet traffic issue, it is almost impossible to optimize for certain generic keywords because you are competing with internet directory sites, associations or organizations and other internet entities that have innate advantages in the search engine optimization game.

Many times users that type in generic search terms are not even the quality visitors that you want routed to your site. Most decision-makers type in detailed search strings in order to find a company that supplies exactly what they are looking for. They don’t type in “pumps” for their results are cluttered with articles and sites on woman’s shoes; if they type in “screw machine parts” they get pornography. If you don’t have an honest and knowledgeable firm to help you with identifying the best search strings to optimize you will be throwing away your internet budget not to mention coming to the false conclusion that you can’t effectively market on the search engines.

In doing a competitive analysis for the keywords relating to your supplying capabilities it is not only necessary to evaluate the keyword traffic but also your competitors and any other websites that are competing for top ranking in regards to the keywords related to your supplying capabilities.

We will help you achieve realistic goals in regards to penetrating the rankings on the top search engines for your exact supplying capabilities that have a quantity of quality traffic.

There are many additional criteria that we will evaluate for you, such as your html coding, keyword density ratios, Page Rank, link popularity, URL’s, and much more.

If you try and do the job within your company you will spend a tremendous amount of time and human resources obtaining rankings and staying current with the search engine algorithms. In addition you risk becoming a spammer, which will get your site banned from the search engines entirely. Spamming is a term that search engines equate to people trying to unfairly manipulate the system and if you don’t keep up to date with these rules you will be in the group of people that still think stuffing your meta tags with keywords or using invisible text will help you and in reality it does not help and can even devastate your results. Even if you know where to put your keywords if you put in to many you become a spammer and if you put in to few or put them in a format that the search engines don’t crawl then it will not help your rankings. This gets particularly difficult when you take into consideration upper case and lower case, singular and plurals, and two, three, four and more complex search strings, all of which are completely different keywords in the search engines ranking criteria.

Another fundamental optimization foundation for industrial suppliers is having a program with the Thomas Industrial Network. This gives your optimization efforts a huge advantage in most search engines, Google, Yahoo, MSN, and Excite being a prime examples. The reason for this is that ThomasNet.com has a high Google Page Rank which is a heavily weighted criterion. The Page Rank formula is complex, but in simple terms it is based on how relevant the site is to the search, how many people link to the site, how many other quality and relevant websites the site links to and from, how large the website is and how often the site is updated. ThomasNet.com is edited by humans with massive quality content uploads on a continual basis, they dominate the industrial terms on the internet due to having so many companies in each industrial supplying area and each company having detailed descriptions of their industrial keyword supplying capabilities, in addition they have so many people linking to and so many websites linking to and from their site that it is very difficult for a single company to compete with these critical elements of Search Engine Optimization criteria.

In fact, ThomasNet.com is an internet directory search engine hybrid that only links to industrial suppliers. Simply put, they own search engine technology and partnering with them will help all your internet marketing initiatives.

It is like the old saying; if you can’t beat them join them. Tying your website into the internet community of the Thomas Industrial Network dramatically helps your optimization process. In addition you will tap into their infrastructure that they already have optimized all over the internet and on top of that you will also be routing quality traffic from their existing market share of millions of decision-makers searching for new suppliers with your pinpoint keyword and geographic accuracy.

In conclusion, if your website isn’t living up to your expectations in driving and converting quality traffic on the internet our representatives will be happy to make an on-site visit and review in detail how we will help you achieve performance excellence in regards to having you website on the cutting edge of internet marketing so that you can make an educated decision on partnering with us to accomplish your internet goals. We are your turnkey solution.

If you decide to work with us we will have a detailed “kick of call” that goes into detail about the entire process, we will then evaluate your keywords and phrases and recommend the best ones to go with, we will work with you to gather additional content if necessary and then update your website by coding and optimizing your website pages, we will provide a complete website audit and provide global site recommendations based the usability of your site, we will then deep submit your website to the top search engines and monitor your rankings. If desired we will provide and train your staff on “client side” website tracking software so that you will be able to accurately evaluate your web traffic.


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