SynXis

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SynXis
3150 Sabre Drive
Southlake, TX 76092
Toll Free: 877-520-3646
Tel: +1-817-567-9792
Fax: +1-682-606-7859
shscustomercare@sabre.com


SynXis is the industry leader in distribution technology and services. Whether you are a small independent property or a large chain, we have the experience and technology to know where the industry is going and keep you ahead of the curve. The result is that we'll help you drive the right customers to your hotel at the right time and at the right price, creating more revenue opportunities for your property.

To do this, we have assembled a team of industry experts with extensive electronic distribution knowledge across all channels and combine this with hands-on customer service. We drive distribution to your hotel using a highly consultative approach including account reviews, competitive analyses and practical travel agent marketing advice. Our low ratio of hotels to account manager ensures that we have the time to focus on your needs.

SynXis gives you unparalleled distribution opportunities by leveraging our relationship with Sabre Holdings. We are in a unique position to offer special pricing, positioning and availability across many of the other Sabre business units businesses. These marketing vehicles can greatly increase your visibility to both travel agents and consumers across the single largest source of automated travel bookings in the world. Just another reason SynXis is the preferred provider of reservation products and services for over 8,000 properties around the world.

SynXis offers the right combination of innovation, experience and stability.

SynXis - driving distribution.


Hotel Internet Marketing

Search Engine Optimization

An award-winning website and highly functional booking engine are only the start of establishing your property’s or chain’s online presence. Our comprehensive Internet Marketing services deliver impressive results and help you achieve significant growth in online brand awareness, increased revenues and maximum Return on Investment (ROI).

The SynXis Internet Marketing strategy covers Search Engine Optimization, Interactive Media Placement, Search Engine Advertising (pay-per-click) and a robust statistical and analytical reporting package.
Search Engine Optimization Program

Approximately 85% of travelers use the Internet to find travel information and to make online reservations. SynXis offers a highly focused Search Engine Optimization & Submission program to ensure your Website will be highly ranked in the major Search Engines. We do not use automated submission software; all of our submissions are done by hand to ensure proper placement. In addition, we integrate local Search Engine Optimization protocol as part of your program in an effort to reach a more targeted audience and maximize vertical exposure in the major search engines.

We monitor, measure, and optimize on a continual basis. Our goal is to have your Website listed in the top positions of the major Search Engines and directories to leverage the amount of traffic your Website receives.


Pay Per Click Search Engine Advertising

In addition to optimizing your Website for the Search Engines, SynXis can facilitate participation in Pay Per Click (PPC) programs to gain additional online leads and increase online awareness of your Website and your brand. PPC Advertising can be used as a strategic and effective resource to leverage promotions, generate interest and revenue during need periods. With PPC, you pay to be listed under the “Sponsored Link” section of Search Engine results for specific keywords. The Search Engines position ads based on click rate and bid.


Interactive Media Program

Linkage programs no longer mean simply finding reciprocal linkage partners, or submitting your Website to free linkage opportunities. This area is so critical to a hotel’s online marketing efforts that we have an entire department dedicated to the development of our clients’ Interactive Media program. Our Interactive Media specialists manage the development of marketing copy, online media buying (including: banner ads, blog advertisements, advertorials, inclusion in e-mail newsletters, etc.), ROI validation, and many other aspects of online media practices; all essential to increasing revenue and traffic to your Website.


E-Marketing Tools

Email Tool

Our Email Marketing tool attaches directly to your online data warehouse providing you the ability to create e-mail distribution lists directly from the form data submitted from your Website. The E-mail Tool also has the ability to accept imported data from external data sources such as guest history data from the PMS. You can create highly customized offers and marketing communications that can be distributed in a matter of minutes.
E-store

Our full e-commerce solution enables you to build and manage an E-store store that generates significant incremental revenue for your property. Our E-store solution includes a flexible, easy-to-use product catalog, pre-programmed shopping cart utility, secure checkouts, and automated order management and processing functionality.
E-survey

We can create custom surveys to be deployed online and provide your staff with valuable and timely feedback. An online interface enables you to view surveys and export report data in Excel. Automated email triggers can be set up to alert your staff of any low scores.
Reputation Management

Keep track of your online reputation with this report which provides an automatic feed to monitor and list all recent reviews from travel related consumer Websites such as tripadvisor.com and yahootravel.com in one easy to use dashboard. Additional feeds can be added that track blogs, photo and video sharing sites or press releases; you can also monitor your competitive set.
Virtual Concierge

This online solution enables hotels to promote their full range of services and amenities prior to a guests' arrival. Virtual Concierge, functioning as an online vacation planner, facilitates online inquires, special requests, and immediate response and confirmation.
Web 2.0

New Web 2.0 solutions and second generation web-based services are shifting the World Wide Web paradigm, yet again. As your Internet marketing partner, we ensure you effectively integrate the utilization of user-generated content and emerging trends to enhance your online marketing programs. RSS technology, Blogs, and Podcasting are the most recent trends to impact hospitality online marketing, and we have developed solutions that enable immediate integration and adoption of these new technologies.


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