Red Spot Design, LLC

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Red Spot Design, LLC
3609 Potterstone Street
Denton, TX 76208
888-636-1344
info@redspotdesign.com


About Search Engine Optimization

What exactly is search engine optimization and why do you need it?

Search engine optimization also know by its acronym SEO is the process of improving a websites ranking within the search engine result pages (SERPs) for targeted keywords or keyword phrases. The purpose of SEO is that the earlier a website is shown in the search results, or the higher it "ranks" in the search engines, the more visitors or traffic will come to the website.

If you've done any research or looked at your competition's websites you've probably noticed that some websites rank higher in major search engines even when they are not well designed. The reason for their high ranking is because they've employed SEO techniques on their website that is relevant to what search engine spiders or robots are looking for. In simple terms, search engine spiders crawl the web constantly and feed pages to search engines. Our goal is to make sure that when the spiders crawl, your site is well optimized so it will be listed high in search engines. In addition, since most web pages contain links to other pages, a spider also sees a link to another page on your website and retrieves it, making your optimization even better. Larger search engines such as Google, Yahoo and Bing have many spiders working together all the time. Based on the way search engines work, our Dallas search engine optimization firm makes sure all the pages on your web site are well optimized and easily found on the Internet.
Improving Your Ranking in Major Search Engines

In the search engine marketing industry it has been said that "Search Engine Optimization is a marathon not a sprint". Many website owners become impatient and grow frustrated and either give up early or use techniques that have a high risk to reward ratio. Many companies want to change and change and change their websites until they get to the top. They keep testing new ideas and hope that a few of them will catch on. That is smart marketing, but as far as SEO goes you will want to wait a few months after your initial optimization before you really start changing anything.

In order to bring more traffic to your Dallas and Fort Worth TX website and to rank higher in search engines, there are many things to consider when it comes to SEO. For visitors to find your web site, there are high tech search engine optimization strategies that must be in place. By way of illustration, besides a site being user friendly, it should be easy to navigate and appealing to the visitor. But, even more important to search engine optimization are link building, having keywords, descriptions, content and titles, appropriately and efficiently placed within your website to be sure your site is effectively optimized. When these tools are successfully implemented, your site's chances for better rankings are greatly improved.

Want to learn more about SEO then check out our SEO tools and SEO FAQs pages that are packed with information on search engine optimization and search engine marketing.
What to Look For in a Search Engine Optimization Company

In today's Internet-oriented world, many companies are SEO providers or provide some type of SEO services. Some can help a company rank higher in search engines, while others may be less than forthright and utilize techniques that can end up hurting your website ranking rather than helping. So, how do you find a Texas SEO provider that produces good results? To determine whether a company is credible and ethical and can really help you rank higher in search engines, you must pay attention to the Dallas SEO company's results, their reputation and their processes. If the SEO service provider can show you results and they are a company of integrity then they are a company to choose.

At Red Spot Design, our SEO company headquartered in Dallas-Fort Worth, Texas always has its client's best interests at heart. We respect our clients and hold their companies in the highest esteem. We therefore do everything ethically to help our clients succeed in the world of search engine optimization.

To learn more about our search engine optimization services, we are available to provide you with a no-obligation consultation. Why struggle with search engine optimization and search engine marketing yourself when in no time flat, Red Spot Design will get your website where you want it to go. For search engine optimization in Dallas, Fort Worth, TX, let us help you get the results you are after.

Contact Us Today

Give us a call today at (214) 432-1608 or just fill out our website marketing estimate form. We will be happy to discuss your website search engine positioning needs, and there is never any obligation.


So how do you get listed in the "natural" or "organic" search engine listings?

The Good News:
Well the good news is that you can get your website listed for free. All you have to do is submit your website to the search engines and they will list or "index" your website for free.

The Bad News:
The bad news is that just getting your website listed in the search engines does not mean that you will be on the first page of search results. For example if you do a search for "website design dallas" within Google you will see there are over 300,000 results...that is over 300,000 websites listed under this search phrase. Our main web design website for Red Spot Design is currently listing #1.


Pay-Per-Click Search Engine Listings

So what is pay per click advertising and how do you get listed?

When you do a search in Google, the pay-per-click (PPC) ads are usually the first couple of listings at the top of the page in a slightly highlighted color and the ones down the right hand side of the page. PPC advertising can be very effective and you can get listed instantly, but as its name states you pay each time your link is clicked on within Google.
Here is a high level overview of how it PPC advertising works with Google Adwords:

You set your daily budget of what you are willing to spend and you set the max amount that you are willing to spend each time someone clicks on your link. Each time your link is clicked you are charged up to the amount you wanted to spend for that click and then once enough people click on your link to use up your daily budget then your link is removed from Google for that day and then put back up the next day.

1. Let’s say you set a daily budget of $10. This means that the max you will ever spend is $10/day.
2. Let’ says you set a max per click of $1. This means that the max you will be charged is $1 each time your link is clicked on from within Google. This does not mean you will always be charged $1, it just means that is the max it will cost.
3. Using the $10 per day and the $1 per click, then once 10 different people click on your link from within Google your ad will have used up your allotted $10 and the link will be removed for that day and then it will be posted again the next day and your $10 budget will start over.
4. Depending on how competitive your keywords are can depend on how much you should spend to get good ranking in the PPC ads.


Advantages of Pay-Per Click (PPC) Advertising vs. Traditional SEO:

Compared to organic search engine optimization PPC has some advantages.

First of all, PPC requires no onsite changes to a current website's content or look to obtain top positions in the top search engines such as Google, Yahoo, and Bing. It just requires a willingness to pay for the clicks to your site. Also, the implementation of a pay-per-click campaign is relatively quick - it can take just a few minutes to start getting targeted traffic to your website -- versus sometimes months for natural or organic SEO campaigns. Finally, unlike search engine optimization, the implementation of a PPC campaign is relatively easy but does require specialized knowledge and experience with search engine marketing and keyword research. Simply put, Google, Yahoo and Bing are very, very sophisticated and you really must know what you are doing to be successful. Please note: on site changes may be required for better quality scores and lowe cost per clicks.


Selecting Key phrases:
As with organic search engine optimization, keyword research is critical to the success of a pay-per-click advertising campaign. Unlike natural SEO there aren't practical limits on the number of phrases to target. Usually, there is no extra cost to add as many different keyword phrases as possible that you wish to target. This makes the keyword selection process easier, since there is not a good deal of resources committed to optimizing a site for a particular keyword set. To help identify keyword phrases, there are many SEO keyword tools that allow advertisers to see how often particular search terms are actually typed in the Search Engines, and we uss several keyword tools to maximize our clients potential. We want our clients seen in all areas that will maximize sales, and PPC campaigns guarantee this ability.

Writing Descriptions
Organic search engine descriptions can vary dramatically based on the expertise of the business owner. With PPC, a different approach is taken because of the control over each word in the Ad Text. It is undesirable to pay for unlikely prospects, so the description is designed to eliminate the "tire kickers" while attracting highly targeted traffic. At the same time, proven marketing copy techniques should be employed to ensure that the description is enticing enough to attract ideal prospects.

Monitoring and Analyzing
It is crucial to the success of any PPC campaign that it be continually monitored, since positions can and do change every day. Since the top three Google, Yahoo or Bing results are exactly where businesses want to be, the competition for the top spots can be fierce, and bidding wars are common. Apart from position monitoring, it is important to track and analyze the effectiveness of individual keywords to convert visitors to customers. Viewing click-through rates and studying visitor habits can lend valuable insight into their motivations and habits, and help to further refine a Pay-Per-Click campaign.

Conclusion
As with organic SEO - Pay Per Click campaigns can bring large numbers of relevant and highly targeted visitors to a businesses' website.


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