MyInternetSpecialist.com

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MyInternetSpecialist.com
3010 LBJ Freeway Suite 1200
Dallas, TX 75234
866-398-9921
206-202-2773
info@myinternetspecialist.com


MyInternetSpecialist.com

The difference between search marketing and other forms of marketing is that it makes your target market come to you, instead of the other way around.

MyInternetSpecialist will help understand and implement this concept, and we also provide free consultations for strategic marketing, brand management, and positioning. We will walk you through the entire process step by step.

As consumers turn away from print and television, advertisers are increasingly focused on the internet as their main marketing channel. A strategic internet-based marketing campaign has now become much more cost-effective than conventional channels.

But many businesses fail to realize the differences between old and new media. It is not enough to put up a website and hope that your target market will come to you. The main aim of an online marketing campaign is to increase your Visibility so that your website gets noticed - by the search engines, by consumers and by your peers.


Search Engine Optimization

Search engine optimization (SEO) is the process where you make your website more compliant with guidelines put out by the search engines, which makes it easier for both visitors and the search engines to find relevant content and specific pages on your site.

The benefits are obvious – more visitors, and a better experience for existing visitors. As for how and what needs to be done, that’s a never-ending debate.

What MyInternetSpecialist can do for you:-

* We will go through your website with a fine toothcomb and prepare a detailed report of all the things/areas where changes or addition of new features are necessary or can lead to improvement.
* We will prepare a list of top keywords associated with your website, which need to be targeted in existing and new content pages on the site.
* Where necessary, our staff writers will make changes to existing pages and create new optimized pages targeted at these specific keywords.
* We will set up analytics tools to keep track of progress and be able to tweak the pages and strategy based on the results.


We will also work with you to devise a strategy to increase monetization, sales and conversions from existing traffic. SEO is not just about getting more traffic – it is also about providing users with a better experience and maximizing the returns.

For example, we will track where users are coming from, what are their demographics, and analyze which ads placed in which parts of the site/page provide the most click-thru’s and conversions.

All this helps you to focus your energies on targeting a market segment where the rewards are high and doing it in a way which has proven to be successful.

One thing you need to remember about SEO – there is no easy shortcut, and the only way you can make it work is through hard work and by providing your visitors with what they came looking for.

MyInternetSpecialist is willing to work hard alongside, and we have the expertise to help show you the way.


Search Engine Marketing

According to the New York Times, the definition of Search Engine Marketing (SEM) is ‘the practice of buying paid search listings.’

Simple translation is that you pay search engines to send you visitors via paid placement and inclusion, and contextual advertising. By means of SEM, you can acquire a highly targeted visitor base that is explicitly interested in your products.

The click-thru rates, sales and conversions from these visitors are much higher, and returns are virtually guaranteed. The only thing we need to figure out is how much to spend, and how to maximize returns.

What MyInternetSpecialist can do for you:-

* Free consultation and analysis – we will run a small test SEM campaign for your site, and work with you to figure out what works best and which keywords will unlock the potential of your website.
* We will provide budget estimates; breakup and allocation of resources amongst the various search engines; and prepare forecasts for returns from the SEM campaign in the near future.
* We will manage and oversee the entire campaign, including the bidding process for keywords.


While a net profit from the campaign is virtually ensured, the aim here is to keep tweaking the process until the conversion rate rises up high enough to make it worthwhile for you to continue running the SEM campaign as an integral part of your operations.

We have on our staff experienced search marketers who have handled corporate SEM accounts worth hundreds of thousands of dollars every month.

We know how SEM works, and we can tell you exactly what will work for you. Even better, we will show you exactly how it works for you.


Pay Per Click

If you have a busy schedule and deadlines to meet, then a Pay Per Click (PPC) campaign is a more suitable option which provides instant results, as compared to SEO - which is basically an ongoing and incremental process.

Way it works is that your ad pops up on search engines and specific pages on other sites based on keywords provide by you, and you pay for every click. So you only pay if someone actually clicks on your ad which leads to a page on your website.

The benefits are stunning – especially if you divvy up your resources into proven networks like Google’s Adwords and Yahoo’s Overture, where profits are virtually assured.

What MyInternetSpecialist can do for you:-

* Prepare an extensive list of suggested keywords
* Create optimized landing pages for important keywords
* Help you create ads and appropriate titles for submission to the ad networks
* Prepare bids, select demographics and key networks


MyInterSpecialist already knows how it works, and we have on our staff experienced PPC marketers who have handled massive PPC budgets for corporate clients. There is no trial and there is no error.

Your profits from a PPC campaign are assured and the only question that needs to be answered is exactly how big a profit we are looking at here – it depends on your website and the usefulness of your products and services.


Social Network Marketing

Social network marketing aims to bolster and enhance your presence on social networks like Twitter, Facebook, MySpace and LinkedIn. It helps you build relationships and a reputation among like-minded people and companies in your own field.

The important question, of course, is how? And what benefits do you get? We’ll get to the how later, but you have to know that the importance of your company having a presence on social networks cannot be understated.

All the social networks put together have the capability to send more traffic to your site than the search engines put together. In addition, it allows you to build your company’s brand and create a reputation for yourself as an executive of a hotshot company.

You develop relations with both consumers and other businesses, which helps you to push your products and develop fruitful business partnerships.

What MyInternetSpecialist can do for you:-

* We’ll create accounts for you on all the major social networks, and merge them so that any new announcements you make will be shared across all the platforms, and brings in a flood of new traffic every time you put out something.
* We will tailor your company’s profile page on each network to make it look attractive, honest and transparent – which means a lot on social networks, where relationships are based on mutual trust and likeability.
* We will kick things off for you by posting on your behalf, with the intention of increasing the number of followers you have on Twitter, the number of fans on Facebook, and enlarge your network on LinkedIn, etc.
* We will help you setup a company blog and help you build up an active and vocal in-house community.


There are books being written about how to be successful on social networks, but it can be summed up as talking ‘with’ people, instead of ‘to’ people. It’s not like putting out a press release.

On a social network, you participate in the conversation – you listen and respond. And you talk – about things which are interesting to you and your circle of fans and friends.

Once you start generating some buzz on the social networks, your traffic will rise just as fast as your brand name, and you’ll find new doors opening up and new sources of revenue which never existed previously.

We have done it for ourselves, we have done it for our clients and we can do it for you.


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