MikeNewhouse Internet Marketing

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MikeNewhouse Internet Marketing
2604 Long Prairie Rd
Suite 200
Flower Mound, TX 75022
Mike@MikeNewhouse.com
Phone: 940-293-7880
Fax: 800-931-2440


Internet Marketing Speaker- Mike Newhouse

Let’s face it; marketing is one of the most rapidly changing variables that most business owners will encounter. Internet marketing, especially relatively new aspects such as search engine optimization and social network marketing, is changing even faster.

Executives, marketing firms, and business owners from around the globe are all searching for a way to overcome these rapidly advancing mediums. They often turn to internet marketing speakers and trainers like myself to help.

Now, search engine optimization has been around for several years. Most businesses recognize that it’s a marketing channel that needs to be addressed, yet they’re uncertain as to what action needs to be taken, and how to go about it.

Search engine optimization takes a completely different mindset than conventional marketing. It’s constantly changing, and what works today, may not work tomorrow.

Let’s compare search engine optimization to a teeter totter. Sitting on one side is you, your website, your products and services. Sitting across from you, is your customer. They want what you have, but the two of you can’t see eye to eye. You continue to go up and down trying to find your customer, while your customer continues to go up and down trying to find you. Every now and then, when the teeter totter levels out, you can briefly see eye to eye, and thus make a sale.

If you could always see eye to eye with your customer, if you could always be right in front of them without them having to search up and down the search engines, you’d make more sales, Guaranteed.

The pivot point of this teeter totter happens to be the search engines. My goal, as an internet marketing speaker, trainer, and consultant, is to find out where to position you in relationship to the search engines, so that YOUR customers are looking at YOU. The search engine, the pivot point for this teeter totter doesn’t move, but the teeter totter itself is constantly readjusting. Search engine optimization requires constantly readjusting, repositioning, and realigning you with your customers.

There’s more to being an internet marketing speaker than just understanding search engine optimization. A good speaker, trainer, and consultant also should understand the following as it pertains to internet marketing;
Pay Per Click
Analytic Reports
Email Marketing
Social Media
Local Search
and Lead Conversion

Lead conversion, I believe, is one of the most commonly overlooked aspects of an internet marketing experts role. Too many internet marketers are concerned with driving more traffic, lowering bounce rates, increasing opt-ins, improving click through rates, and bettering product price points. I ask both yourself and the other internet marketing experts one question. What would be more of value?
A) Increasing traffic by 5% and conversion by 10%?
Or
B) Increasing traffic by 20% and conversion by 5%?

The answer - A converts nearly 60% more visitors to customer than B. It’s not ALL about traffic.

I’m Mike Newhouse, the twenty two year old internet marketing speaker, trainer, and consultant. I not only understand internet marketing, but I understand why it’s a must to the success and longevity of businesses today.

I’ve worked hard at branding myself as a respectable internet marketing speaker. I do around 90 events a year making sure that individuals like you understand key topics to their business such as search engine optimization and social media marketing.

I faced a tough reality when I started doing speaking events, which is, internet marketing or should I say computers in general didn’t necessarily make for the most exciting or engaging topic one could present. It’s for that reason that I’ve worked incredibly hard at not only sharing my expertise on internet marketing during my speeches and training, but to also make sure that I bring energy, humor, and engagement to the platform. After all, an engaged audience member is one who will actually take something away from an event.

Are you looking for an engaging and energetic expert on internet marketing for your next speaking event? You’ve come to the right place.


Copyright Mike Newhouse 2009