MW Strategic Marketing

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MW Strategic Marketing
1911 Crisfield Dr,
Sugar Land, TX 77479
Phone: 832 289 3332
Fax: 281 271 0511
Email: mwhitworth@mwstrategicmarketing.com


MW Strategic Marketing specializes in providing small business marketing resources, help, consulting & coaching services.

Whether you are looking for some free small business marketing tips and techniques, you can use right now, or if you are looking for some professional marketing help with a particular aspect of marketing your small business, you will find what you are looking for here.

Our areas of expertise include:
Website Design of Search Engine Friendly Websites
Pay Per Click (Google Adwords) Setup and Management
Search Engine Optimization Services (SEO)
Marketing Coaching
Virtual Marketing Director
Marketing Consulting
Customer Relationship Management System Setup and Management
Autoresponder (Email Marketing) Setup and Management
FREE marketing resources

If you can identify with any of the following frustrations, this website is for you:

You are spending hours trying endless different ways to market your small business and don't seem to be getting anywhere.
You know that marketing holds the key to the success of your small business, but you don't have the time to spend becoming a marketing expert.
You have a business which you know should be killing the competition, but you just can't seem to find the clients.
You have a website but it is nowhere to be found on the search engines.
You have tried Pay-per-click advertising, but found that it was a quick way to drain your bank account.
You have placed ads in publications you thought would generate calls, only to find you just ended up wasting your hard-earned profits.


Are You Reaching the Point in the Growth of Your Business Where You Need Professional Help to Take it to the Next Level?

Marketing your small business the right way is probably one of the most overlooked and underestimated aspects of running a small business.

Do not fall into the trap of building a fantastic business that beats the competition hands-down on service, but then fails to tell anyone about it effectively.


Search Engine Optimization (SEO)

If you are struggling to find your website on the search engines, the chances are your site has not been properly optimized.

This is the biggest problem we see with most small business websites - often the sites we look at only show up on Google for a search on their company name - which is next to useless!

Organic search results are the FREE results on Google or other search engines shown in the main body of the search engine page. These are the listings that Google has deemed relevant to the search being performed.
Why Do You Need Search Engine Optimization?

The Holy Grail of most online marketers is to achieve 1st page ranking on Google for keyword searches related to their business. Once this has been achieved, traffic is basically free, aside from the ongoing time and/or fees paid to an SEO company.

One of our recent clients with which we have been working, uses Pay Per Click advertising extensively in a very competitive market. The cost per click to achieve #1 ranking for the best keywords in this market are in the range of $20-$40 per click!

So, organic search results on the first page are definitely worth the time and effort it takes to achieve. After we optimized this companies website, this company received 316 visitors from organic searches during a recent month. This would have cost this company around $7,300 in PPC costs, based on their typical cost/click.
Reasons for Poor SEO Performance

When we first analyze the websites of many of the companies we work with, their sites are nowhere to be found on the search engines, except for searches on their company name or website URL. The reasons for this lack of performance on the search engines is usually due to a combination of the following factors:
*Website is full of flash animation and difficult for Google to navigate
*Inadequate inclusion of correct titles, descriptions or keywords in site pages
*Poor selection of the optimum keywords to optimize for
*Lack of good quality, relevant links pointing to the website


Our Services

MW Strategic Marketing will perform an analysis of your site based on the keywords that you and our team decide are relevant to your target market. We will analyze the top 10 ranked pages and compare these pages to your web page. As these pages have a top 10 ranking for the chosen search term on the selected search engine, they obviously have exactly the right elements that you need to get a top 10 ranking on the search engine.

We will analyze the elements of all top ranked pages and compare them with the elements of your web page. Then, we will work with you or your web designer to adjust the web pages and the links to your website so that your website will be positioned in the top 10 results.

We offer 2 options for SEO for you:

SILVER SEO Package

You provide us with your web URL, and your chosen keyword and we will provide you with a detailed report giving your step-by-step instructions on what you will need to do both onpage and offpage to optimize your site. This 30-40 page report will include instructions on:
Keyword use in Title, meta Keywords and Descripton tags
Keyword use in body, H1 headline texts, page name, URL, domain name
Global link popularity of website
Links from social networks
Number of visitors to the site
HTML validation of web page
Readability level of web page
and many more detailed SEO factors
Summary score based on analysis of top 10 competitors

GOLD SEO Package

We begin with a 1 hour consultation where we discuss your target markets and go over the results of an SEO website analysis and baseline ranking check against your chosen keyword phrases.

Following this, we will work with you or your website designer providing changes to be made to your meta tags, keywords, body text etc. We will also perform link building services to attract high ranking relevant links to your website.

At the end of each month that we work with you, we will provide you with an updated ranking check report which analyzes your website ranking on Google, Yahoo and Bing for the keyword phrases we are optimizing for you.

This package is a month-to-month service which you can cancel at any time - no minimum terms.


HOW TO GET KILLER RESULTS ON GOOGLE ADWORDS
Without Going Broke in the Process

Whether you are already using Google Adwords to advertise your business or are thinking about taking the plunge with this amazing marketing tool, we can help you to get the results you want for your business without it costing you a fortune in wasted clicks.

Hi, my name is Matt Whitworth and I am a Qualified Google Adwords Consultant - I have managed Adwords campaigns for myself and my clients for more than 3 years, managing more than $100,000 in advertising spend in that time. I quickly realized what a powerful marketing tool Adwords is, but at the same time found out the hard way that it can be a quick way of going broke!

If you have not used Adwords before, here are some of the main reasons I love this tool:

Total Control: You can set up an ad and see it running within minutes
Tracking: You can track exactly which keywords, ads, landing pages etc. are working for you
Budget: You can control how much or how little you want to spend and match it to your revenue goals
Traffic: Google is the most used search engine - more customers are searching for you on Google than any other search engine.

If your website cannot be found on Google through an organic search, you can use Adwords to position yourself on the first page for relevant keyword searches. The trick is how to set up the keywords so you don't end up with wasted traffic - you pay every time someone clicks on your ad - therefore, you want the people visiting your site to be ready to buy!

Here are some of the common comments I receive from clients:

I get great results from Adwords, but probably spend all of my profit on the campaign in the first place
I can't believe how fast Adwords eats my money!
I wish that I could figure out which keywords are making me money so I can dump the rest.
I have 100s of visitors clicking on my site, why are they not buying?

Get Professional Help With Your Google Adwords Campaigns

All of the above complaints are caused by incorrectly setting up the Google Adwords campaigns with keywords which are too broad in nature, or which are triggered by searches for totally irrelevant items. The other key element about the success of your campaign is how effective your webpage or landing page is: if it is not compelling and relevant to the visitor, you will have paid for the 'click' for nothing.

At MW Strategic Marketing, we have earned Google's Qualified Individual status, which means we have a thorough understanding of how Adwords works. Coupled with that is 3 year's experience figuring out how Adwords can be made into an efficient advertising tool, which is totally predictable: you want more business, we simply turn up the campaign - you have more business than you can handle, we can turn it down.


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