KeyRelevance

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KeyRelevance
39 Santa Rosa Circle,
Wylie, TX 75098
(972) 429-1222


Search Engine Marketing Benefits

* Do you need a means of low-cost customer acquisition?
* Are you looking for a marketing solution that has both immediate and long term benefits?
* Do you need innovative ideas on how to attract new customers?

Find out what a search engine marketing and web site usability consultant can do for you. KeyRelevance, a full service search engine marketing and usability firm based in Dallas, TX, can help you drive qualified traffic to your site and improve your conversion of visitors to buyers.


The Power of Search Engines
In the brick and mortar world, customers find stores by scouring through the yellow pages. On the Internet, over 85% of people use search engines to find information. (Source: Georgia Institute of Technology)

Using a search engine has become so popular that it now ranks as the second most popular activity on the web. Only email is more popular. (Jupiter Research Sept 2002)

Targeted, Qualified Leads
People who find your site through search engines are actively looking for information on products like yours. They're more receptive to your marketing message and this greatly increases your conversion rates.

Search engine marketing brings the highest conversions of any online marketing method. Search engines deliver targeted, motivated, and ready customers.

Is Your Site Ranked High Enough?
Just being listed in the search engines isn't enough, your site needs to rank at the top in the search results. In a March 2002 Penn State study, 50.5 percent of searchers never looked past the first search results page and only 29.2 percent made it to the third page.

For a web-based business this means if you're not in the top three pages of search results, few people will find you. With over a billion web sites on the Internet and more being added everyday, the competition for top placement is heavy.

It doesn't have to be that way. Imagine visiting a search engine, typing a phrase that describes your business, and seeing your site listing in the top 10.

This scenario is real and it's something our customers experience every day. Of course, your high ranking doesn't just happen, your site must be optimized for better search engine performance.

Most web sites inadvertently build in barriers to search engines that keep them from indexing your site, or keep them from understanding your pages. At KeyRelevance, we work to remove these barriers and help search engines understand what your site is all about.

We use natural and accepted techniques to do this. We are respected in the search engine marketing industry, and strong advocates for ethical search engine optimization practices. We're perfectly comfortable discussing our techniques with representatives from the search engines.


Our Marketing Philosophy: Campaign Synergy and Complete Optimization

We use pay-per-click (PPC) listings to immediately place your site in the sponsored results section of the search engines. This is a quickest way to drive search engine traffic to your site.

While your PPC campaign is running, we use natural search engine optimization to improve your web pages, placing them at the top of the search engine's free listings.

This approach gives great value and balances the need for quick results with cost-effective techniques that lower the life cycle cost of your marketing campaign.


Higher Revenues Are Just A Call Away
Search engine marketing could easily be your most cost-effective form of advertising. Most clients recoup their investment within a few months, and the benefits of a well run optimization campaign can last for years.

KeyRelevance is a respected search engine marketing firm. We have the experience and knowledge to help your business reach its full potential. KeyRelevance offers a variety of search engine marketing services that can be customized to your company's individual needs.

You have great products. You work hard to make your business a success. Now put your web site to work. Contact KeyRelevance today and start enjoying the benefits of relevant, focused traffic.


SERVICES

Search Engine Marketing Consulting

Want to talk with an expert consultant about search engine marketing? Maybe you just want an objective opinion on your online marketing strategy. Whether it's general search engine marketing techniques or a site specific discussion, here's your opportunity.


Web Site Review Report

We recommend a full Web Site Analysis prior to most campaigns. This comprehensive report evaluates critical areas of your site, including:

* Site Technologies - How well can search engines understand your web site? Some web design techniques act as barriers that keep search engines from reading portions of your site. We'll identify any such areas and recommend solutions.
* Site Architecture - Can search engine spiders crawl your site? Many sites are only partially indexed by the search engines because their architecture is hostile to crawlers.
* Source Code Components - Search engines place greater weight on certain HTML tags and certain portions of your web page. We'll identify areas where your HTML code can be changed to boost certain keywords.
* Editorial Content - We'll review your site's text to determine if it properly emphasizes your keywords without resorting to keyword stuffing. Carefully written text is a key component to boosting your search engine ranking.

The fee for the Web Site Analysis Report and accompanying phone consultation varies on the size and complexity of the web site. This report is also included in our full SEO Campaign.


Search Engine Optimization (SEO)

Search engine optimization provides the best return on investment of any online marketing technique. Visitors brought to the web site through organic search engine listings deliver the highest conversion rates of any online marketing method.

Search engine optimization offers unique benefits, including:

* Delivers qualified leads to your site that are actively seeking products like yours
* Generates positive branding, since highly ranked sites are perceived as having high credibility
* Generates the highest ROI of any online marketing method
* Produces long-lasting results - good optimization can last for years

Your SEO campaign will involve modifications to your site's HTML code and it's visible text.

Our full Search Engine Optimization Campaign includes the Web Site Analysis and Keyword Research reports as part of the package, plus optimized HTML source code components and monthly maintenance and tracking. Call or email for a custom quote for your site.


Social Media Marketing Services

Social Media Marketing is an effective way to grow your company presence and to have direct conversations with your customers online. Knowing how to leverage social media and user generated content into your online marketing strategy is increasingly becoming a vital piece to a successful online marketing plan.

We can offer your company a variety of services to help your online marketing strategy succeed while incorporating Social Media. We can provide specific strategies, consult on current opportunities, and train your staff on new social media trends and how to communicate with a social media community.

Here are some of the areas we can help your company expand its social media presence:

* Social Media Consulting
* Blog Optimization and Set Up
* Social Media Strategy
* Social Media Training
* Social Media Press Release
* User Generated Content Strategies

If you're interested in learning more about how we can help you in social media marketing, contact us or call 972-429-1222.


Keyword Research

Picking the right keywords can make a difference in the overall success of your search engine marketing campaign. Whether you are engaged in a standalone Pay Per Click campaign, a standalone SEO campaign, or an integrated search engine marketing campaign, establishing a list of relevant targeted keywords is fundamental.

Our staff includes some of the best known keyword research experts in the industry.

We strongly recommend that keyword analysis be a part of any search engine marketing effort. We provide keyword strategy and customized keyword targeting support. Call for service fees.


Link Building

The emergence of link popularity as a ranking criterion is the single most important change in search engine optimization over the past three years. Every major search engine now considers a site's "link quality" when assigning rank.

Our systematic methodology, combined with a personalized friendly approach has resulted in our success in acquiring high quality links for our clients. We do not use spam emails to request links or link farms which could cause problems with the search engines. Our methods take a little time, but the payoff is higher.

Note: This is a premium service that is only available to our SEO or Social Media clients.


Pay Per Click (PPC)

Need instant traffic from the big search engines today? Our Pay Per Click option can help. With this option, we handle all the keyword research, bidding strategy, and daily maintenance for you. All you do is handle the traffic!

Some of the benefits of using Pay Per Click are:

* Gives an immediate search presence
* Great for placement on words where you can’t get SEO presence
* Works well with sites with “spider traps”, such as flash sites, dynamic sites, etc.
* Good place to test effectiveness of keywords
* Acts as stopgap measure until your SEO program kicks in
* Great for seasonal items or time sensitive promotions
* Easy to track measures of success

PPC can be a time and resource drain if you try to do it in-house. Save yourself the headaches by outsourcing it. We'll manage the whole campaign for you and save you money along the way.

At KeyRelevance, we believe in a strong synergy between your PPC and SEO campaigns. We use PPC to generate traffic during the early months while your optimization campaign is ramping up. As your SEO campaign produces results, we reduce spending on PPC, saving you money.


ROI Tracking

We don't just focus on your search engine rankings. Instead, we focus on your return-on-investment (ROI). Search engine rankings by themselves can be meaningless if your keyword traffic doesn't translate into sales.

We use ROI tracking tools to monitor your search engine visitors after they arrive at your web site. This lets us identify which keywords bring real value, and which bring empty traffic.


Web Site Usability Testing

Because we care about your ROI, we focus on more than simply driving traffic to your site. Our services include usability testing that can identify serious issues in the way people use your web site.

Our usability tests are not simply a subjective opinion about your pages. Rather, we provide an objective assessment of your site's functionality based on observed user interaction. We use live testers, assigning them specific tasks on your site, and monitoring whether they can successfully complete these tasks.

This approach is highly effective in pinpointing pitfalls that prevent visitors to your site from becoming buyers.


Online Marketing Training

KeyRelevance offers customized personal training in a variety of online marketing areas including

* Keyword Research Strategies
* SEO (Search Engine Optimization)
* PPC (Pay Per Click) Marketing
* Social Media Marketing
* Online Public Relations
* Online Niche Marketing
* Blog Development and Optimization
* Local Search
* Analytics

If your company already has an online marketing staff that needs to have training in key areas of online marketing, KeyRelevance is here to help. We have skilled trainers who've taught training classes for conferences such as Search Engine Strategies, Search Engine Guide's Unleashed Conference, High Rankings Seminars, the DMA (Direct Marketers Association), Search Marketing Expo and Search Marketing Now.

KeyRelevance's staff is highly regarded as experts in Keyword Research, SEO, PPC, Social Media, Online Niche Marketing, Online Public Relations, Blogging, and other areas related to online marketing. We can train your staff in the basics or even the more advanced level tactics and strategies that are needed to have your staff become successful in online marketing.


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