Inbox-Media

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Inbox-Media
2825 Miller Ranch Rd
Pearland, TX 77584 Map
(713) 436-4424


About Us

Inbox-Media is an interactive marketing agency specializing in SEO ( search engine optimization) , opt-in email marketing, web design and website hosting. Inbox-Media was founded with the purpose of improving the communication process between businesses and their customers or prospects. Whether it's a single targeted message to one prospect or client at just the right time or thousands of messages delivere simultaneously. It doesn't matter to us. What matters to us is our client's ability to get in touch and stay in touch with their audience through a cost-efficient medium that provides results. If your company currently has a website then you are already engaged in eMarketing. But, is your site providing a true 1-to-1 interaction between your company and prospects, that are all potential customers/clients? Is your site maximizing your ability to create repeat traffic or maintain constant communication with prospects throughout the sales cycle? Contact us today and start building a better relationship with your customers.


Inbox-Media provides the scalability demanded by today's wired business. More importantly, inbox-media's integration of web-based applications and services means that proactive customer communications can easily become an integral part of any organization's website experience. As part of the inbox-media solution, inbox-media offers each element to a successful email marketing campaign.
Our services include creative design, production, fulfillment, hosting and tracking. We can manage, design, compose, and produce your rich media, 100% permission-based email messages. We can work with storyboards and scripts already created, or help you develop an overall emarketing strategy and design the messages from the initial phase of your project. We work closely with your team to ensure the email messages we create for you match your objectives and expectations. We take all the necessary steps through project planning to meet your schedule.
We offer delivery of your rich media email messages (Flash animated messages) as part of our complete inbox-media solution.

Creative Design:
Our creative team will collaborate with your marketing or advertising group to establish the art direction that will deliver the intended results for your campaign. Our creative team has years of off-line and online marketing experience.
We have developed campaigns and sites for businesses ranging from small-medium sized companies to very large and complex B2B and B2C ecommerce sites. No challenge is too big or too small for us.

Production:
Based on concepts developed during the 'Scoping Phase' between the client and Inbox-Media, the rich media message will be produced by the experienced inbox-media creative production team. Scheduled reviews will occur between our team and your organization to ensure consistent branding and message development.
We work with the most seasoned and polished Designers, Programmers and Developers in the industry. When they execute on an engagement, rest assured that the project has been thoroughly tested across multiple platforms and mail clients, providing quality assurance and stability. After all, the execution can be the only difference between a mediocre campaign and a highly successful one.

Email Hosting:
All inbox-media messages, whether developed and fulfilled by inbox-media or by our clients must reside on the inbox-media dedicated email servers. Our servers are available 24/7 and messages will remain available for the duration of the contracted campaign. This is necessary to provide tracking and reporting capabilities. This information will remain 100% private and secure unless other options are directed by Client. You will also have the ability to download all or a filtered list from your email database to use for other purposes such as traditional direct mail.

Tracking:
Each campaign will produce a basic tracking report, based on number of messages successfully delivered, number of messages opened, number of "remove" requests, number of forwarded messages, and click through rates.


ENGAGING CUSTOMERS IN E-BUSINESS WITH THE NEXT GENERATION OF EMAIL MARKETING

According to DoubleClick study, permission-based email is the medium through which 78 percent of consumers expressly prefer to receive communications from vendors they do business with. The inbox is not only where people spend their time, it's also where they want to communicate with marketers.


Heres's a walk-through to see how you can communicate with and acquire new customers through email lead forms.

1. Gardenspott.com
How do you communicate with your site visitors?
During this brief demonstration, you'll discover how you can develop a more personal relationship with each and every site visitor -in a matter of minutes!

This fictitious company, Gardenspott, currently has no way to capture details about consumers. One of the many methods of receiving user information is through a customer newsletter. The objective for Gardenspott is to create an online registration for a newsletter that will capture contact information on customers. The visitor will access the newsletter by clicking the graphic located on the left navigational bar. It's important to place these lead capture forms or graphics on the main page, ensuring that the user sees it upon first visiting the site.

2. Newsletter Signup and Lead Capture
Once the online registration form has been created in the Inbox-Media Mail Center, it can be linked to a graphic located on the Gardenspott main page. Inbox-Media hosts the lead capture form and provides a URL link, allowing the Gardenspott Webmaster to link their home page to the Inbox-Media form.

To register for the newsletter, visitors enter basic information such as their name and email address. In addition, users will select specific points of interest to help generate a more personalized newsletter. When users receive this custom newsletter, it will encourage them to re-visit the site. By selecting specific information in the lead capture form, the newsletter becomes more targeted, giving users the feeling that Gardenspott truly cares about their interests. The end result for Gardenspott is a better, more solid relationship with customers as well as increased sales.

3. Thank You / Confirmation Message
After the visitor signs up for the Gardenspott newsletter, a "Thank You" email is automatically sent, confirming the registration and showing appreciation for visiting Gardenspott. In addition, this message encourages the user to forward the newsletter on to friends and family.

The Inbox-Media Mail Center can track the leads produced through the forwarding of this email, thereby increasing Gardenspott's contact list.

4. The Newsletter
The actual newsletter will pull the detailed profile information about each visitor to determine the content of the message. For example, if the user chose "perennials" as their flower preference, the message would include tips and articles on "perennials." Other demographic information, such as zip code, could also be used to determine what plants grow within that area.

5. Targeted Communications

+ Those interested in perennials would receive this information
+ Regional information was inserted based upon the user entered zip code
+ Additional information was requested on this topic
+ The user has the option to opt-out of the newsletter at any time

6. Special Offer Message
After Gardenspott has established a relationship with visitors and has sent the newsletter for a few months, they may choose to send special offers or promotions. Visitors can forward these special offers to friends as well.

Each time an email is sent or information is forwarded to another user, the Inbox-Media system tracks the leads. These leads can be tied into existing merchant servers, allowing Gardenspott to determine the amount of revenue received from specific campaigns.

7. Mail Center Home Page
Through the Inbox-Media Mail Center, you can create an online newsletter registration. This simple-to-use program is developed so that any person within your organization can produce an online email campaign. The Mail Center is operated within your Web browser, allowing easy access to organize all your e-marketing activities. The home screen, seen at left, includes in-depth graphs and reports, educating you on the details of your leads.

To develop the newsletter campaign, Gardenspott would simply log into the Mail Center home page. Specific applications would be used to personalize the messages and create a one-to-one communication with the individual user.

From this home page, you can develop a variety of applications, including lead capture forms, greeting cards, seminar and event signup and more. Inbox-Media Professional Services can also produce custom applications to fit your specific needs.

8. Creating Campaigns and Lead Capture
Once you have created your campaign, you can choose specific applications to develop the campaign. When producing an application, you will be prompted with an extensible wizard-driven interface to design the lead capture form. In this case, Gardenspott will develop a registration form for the newsletter. Questions can be chosen from a preset list, or custom questions can be created with expected answers.

In addition to the basic creation of the form, Gardenspott can customize the look of the form with the online HTML editor. This provides the ability to use HTML, Java scripts, tables and other Web elements to enhance the form.

9. Reports and Conclusions
As users visit the Gardenspott site and sign up for the online newsletter, the Inbox-Media Mail Center will become populated with leads. The report here shows a detailed contact list for each visitor. This report shows if the visitors has clicked through to the Web site for a sale, when they first entered their information, and details on other activity that may have occurred.

Only the visitors that indicate they want to be emailed will be sent messages. The Inbox-Media system is strictly an opt-in method of e-marketing.

Inbox-Media gives marketers the ability to develop permission-based email campaigns that deliver superior, measurable results. This turnkey, pre-built solution will help create, nurture and build relationships with customers. All activity - communicating, gathering leads, reading reports, managing campaign activity - is done through Inbox-Media's innovative Mail Center, accessible through a browser interface.


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