Impirus Corporation 226
Impirus Corporation 226
5729 Lebanon Road, Ste. 144
Frisco, TX 75034
support@impirus.com
About Impirus Corporation
We use Advanced Technology
Our use of Microsoft's Azure results in affordable and reliable web hosting.
We have a Low Overhead
We keep costs low by employing international designers and programmers, and we pass the savings on to you.
We are the Middle Ground
We bridge the gap between a blank slate and a custom-designed site. This means you don't have to waste time building a website from scratch, and you don't have to dish out thousands of dollars for a custom website.
Employees
* Matt Spradley - Founder and President - Frisco, Texas
Previously Matt co-founded Elinc, and developed VIA veterinary practice management software.
* Kelly Spradley - VP of Marketing and Sales - Frisco, Texas
Kelly specializes in Guerrilla Marketing with an emphasis on internet marketing. Specifically she uses social media, published articles, inbound links, SEO keyword identification, and other search engine optimization strategies to gain internet traffic.
* Farhan Zia - Chief Software Engineer - Karachi, Pakistan
Farhan has 8 years of software development experience as an enterprise architect and project manager.
Designers
* Tomek Nowak - Poland
* Nemanja Ivanovic - Vojvodina, Serbia
* Emanuela Castorina - Sicily, Italy
* Arnold Divina - Olongapo City, Philippines
* Wendy Woo - Toronto, Ontario
Internet Marketing Plan
Internet Marketing Action Plan
In order to create a web presence, you need more than a website. You need an internet marketing plan to drive web visitors to your site. We provide you with an action plan, and step- by- step instructions on how to achieve each item in the plan. Setting aside a few minutes each day to complete an action is a wise investment. After all, the best time to look for clients is when you don't need them.
Feedback Reports
One critical part of the plan is to read the monthly Feedback Reports about your website visitors and their habits. They will help you identify what is working and what is not. The reports answer questions such as, "How many people visit my website?" and "How long do visitors stay on my website?" Based on your report findings, you can tailor your website and marketing plan to convert more visitors into clients.
Feedback Loop
A Feedback Loop allows for you to observe your web visitor's habits, and adapt to them. This increases your web traffic, and converts more prospects into clients.
Here's how it works:
1. Make your website available on the web.
2. Wait for prospects to visit and react to your site.
3. Get your monthly Feedback Report, and read about visitor's habits.
4. Modify your website or marketing strategies based on the report.
5. Repeat steps 1-4.
Each cycle through the loop results in a greater conversion rate. Like the snowball effect, your practice continues to grow.
Online Ad Management
Do you know how long it takes for a new website to get noticed?
It takes time for search engines, such as Google, to recognize and promote new websites. Even if you have a search engine optimized website it can take 6-12 weeks to get noticed. That is one of the reasons we offer online ad management. While you are waiting for Google to promote you in the organic (unpaid) search results, you can pay for prime space, and get immediate attention. Paid ads appear at the top or right side of a Google results page.
Did you know that paying for ads can give you valuable feedback?
Online ads allow for you to identify the search terms that visitors are using to find you. Then you can modify your website content based upon the top performing keywords. This will improve your organic search results. After a while, your ranking might be so good that you won't need to pay for ads anymore.
How we can help
We select the best keywords for your practice, and write your online advertisements. Then we submit your keywords and advertisement(s) to Google.
The Ad is Running
Let's say your firm has the keyword phrase "employment lawyer" associated with its advertisement. When someone in your geographic area runs a search query for the words "employment lawyer" in Google, your ad will be returned on the first page of Google. If the web visitor clicks through to your website from the ad, you will pay a cost. This is called a cost-per-click (CPC).
You Set the Budget
You set the monthly budget. We maximize your visibility within that budget. We charge a fixed fee instead of a percentage to manage your account. That means we can make objective recommendations for your budget.
© 2010 Impirus Corporation
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