Hook Graphics

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Hook Graphics
702 N. Holland Rd.
Mansfield TX 76063
(714) 488-5541
HookGraphics@me.com


Since 2007; Hook has built an outstanding reputation in Graphic Design, designing professional web sites, providing exceptional customer and web consulting services and for meeting the growing needs of our clients while offering affordable prices.

Companies are struggling to maintain a presence on a low budget with less overhead. Hook Graphics offers high quality freelance creative design to companies and individuals looking to cut corners without sacrificing the quality of work. Whether it be a new logo or sales package or a great looking website we can help you from start to finish.

If you have any questions or maybe you just want to explore some ideas, give me a call. I have a large support group in the DFW area, if I can't help you I can recommend someone who can.


Who are your customers and where are they?

We approach your brand from all four of these angles Strategy, Identity, Digital & Environment.

What is in a brand?

It all starts with a Brand. We can assist with a brand launch program, or a brand refresh or help position a company for an IPO or an acquisition.

We focus on these four elements:

Strategy
Identity
Digital
Environments

In order to accomplish your objectives you must first have a plan.

We help companies develop the strategic platforms that are an absolute requirement for successful branding programs. Our strategic services include:

Platform
Without a sound brand strategy, you can't deliver effective branding programs. That's why we help companies articulate the fundamental essence of their brand, by clearly defining their brand vision, brand differentiation, brand promise and brand personality.

Positioning
Positioning is about finding the key differentiators and making sure they are relevant, sustainable and defendable. We conduct workshops, execute research, evaluate the competitive landscape - and ultimately we help companies uncover what gives their brand an edge over their competitors.

Architecture
As brands grow, things can get complicated. Sometimes is due to acquisitions, other times to an increase of products...or relationships with other brands, sub-brands and brand extensions. We work with our clients to define brand architectures that make order from what can be a chaotic landscape.

Messaging
Messages must resonate with different audiences. We develop detailed brand messaging documents that help brands be fluid enough to connect with various types of audiences in different marketplaces, and across diverse geographies and cultures.

Is your brand identifiable?
A brand is usually recognized by a varying number of essential clues: the name; the logo; the color palette; the voice and tone; the visual style; etc. Each of these items (and more) help create differentiation from the competitive alternatives, while projecting the personality of the brand. And, when done right they can help create preference for the brand. The Brand Identity team that runs this practice is amongst the world’s best at delivering this type of work:

Naming
The right name can make the difference between a memorable brand, and one that goes unnoticed. We help determine whether a name should be descriptive, suggestive, arbitrary, or fanciful, and we develop corporate names, product names and entire naming architectures.

Logos
A brand is not a logo. That said, a well designed logo is a fundamental component of a successful brand identity. Our award-winning design teams know how to design memorable and meaningful icons that make an impact worldwide.

Visual Style
Successful brands develop a unique visual language that reflects the qualities of the brand. We've helped many companies find their voice and sense of style, and build image libraries that enables them to create marketing materials that are always on brand.

Guidelines
A brand is an asset, and it should be managed carefully. We know how to build a wide variety of tools, from logo usage guidelines to comprehensive brand guidelines. We joke that we've created guidelines about doing guidelines...but it's not far from the truth.

Packaging
Packaging can take many forms, from boxes to clamshells. We've worked on many diverse packaging projects, and we understand how to leverage packaging to showcase the brand, stand out on the shelf - and ultimately have people take the item to the cash register.

Literature
Brochures. Annual Reports. Catalogs. Newsletters. Posters. You name it...we’ve done it. These days lots often literature takes the form of a PDF. We still design our fair share of printed pieces, and love doing it, but we have also mastered the art of designing literature that is distributed digitally.

Advertising
Today, advertising has become one of the components of an integrated approach to brand building. We are just as comfortable developing a print campaign as well as online banners...or billboards, for that matter. And think it's best if it all works together.

Technology has changed radically the way that brands are built.

It is no longer sufficient to launch a website to enter the digital realm. Today it is necessary to consider the impact of social networks, mobile media, viral marketing, search engine optimization, widgets, blogs, etc. Our Digital Branding team knows how to maximize the impact of a comprehensive digital strategy, including:

Websites & Intranets
Websites have become one of the most important elements of any branding program. From design to user experience to SEO practices; from content development to programming we ensure that the digital brand experience is the best it can be.

Digital Marketing (Mobile, Widgets, Viral, Social Media, SEO/SEM)
The digital world has transformed the way that brands communicate with their audiences. Interactivity and engagement are more important than ever. That is why we develop demos, email marketing, e-newsletters, microsites, and online advertising programs that extend the brand experience online.

Video
Video used to be prohibitively expensive, but new technologies have made it possible for brands to use it much more extensively. We've helped brands develop high level brand videos and online shows, from educational to inspirational. It's a great way to communicate!

How people interact with the product is important.

Every brand has the opportunity to manifest itself (and build more value) through the physical spaces it occupies. This is true in corporate lobbies and cafeterias, as well as through tradeshows and events. And, for those brands that are sold at retail, the chance to make an impression (and create opportunities for a sale) is something that must be leveraged through smart merchandising solutions. Hook knows how to design spaces that create memorable and unique brand experiences.

Here’s a list of the type of work we do in this area:

Retail
Over the years we've developed a serious retail practice. We’ve helped many different brands extend their campaigns to retail environments though window designs, POP solutions, and merchandising programs. And, whenever possible, we like to integrate interactive elements into the retail experience.

Corporate
Corporate environments are an important extension of a brand. They are opportunities to influence the way that employees and customers perceive and interact with the brand in a very tangible and experiential manner.

Tradeshows & Events
Tradeshows are busy places. Standing out in these often chaotic environments is definitely a challenge. We know how to create branded tradeshow exhibits that create traffic while supporting the brand, and creating a positive and


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