Directory One

/Home/Internet Marketing & Advertising in Gulf Coast TX/Internet Marketing & Advertising in Harris County, TX/Internet Marketing & Advertising in Houston, TX

Directory One
9135 Katy Freeway Suite 204
Houston, TX 77024
Local - 713.465.0051
National - 1.800.477.1324
Fax - 713.465.8589
information@directoryone.com


Houston Search Engine Optimization, Placement & Website Design

Are you tired of having a website that no one sees and no one uses? Without the right search engine optimization, placement, and marketing campaign and the right goals, your website is nothing more than a fancy Internet brochure--something to put on the bottom of a business card and forget about.

Your website is not supposed to drift around in cybersea, satisfied with a half-dozen, half-interested visitors. Your website is supposed to work. It's supposed to sell your product or service. It's supposed to make people call you. It's supposed to make people buy.

Our goal at Directory One is to help the owners of small- and medium-sized businesses profit from the Internet. Whether you already have a website and would like to make it more lucrative or you are building a website for the first time, Directory One will provide a cost-effective search engine marketing and web development solution for your business.

The Complete Internet Marketing Solution

Directory One provides the complete internet marketing solution for your company. Creating a successful website presence is not a single-step process.

There are three areas of web development that must be considered to optimize your website's productivity and ROI:

1. Website Design and Usability.
2. Website Hosting.
3. Search Engine Optimization, Placement and Promotion.

Website Design and Usability.

Design is the most obvious of all areas of web development, but usability is sometimes forgotten in the excitement of swirly animations and flashy graphics. Directory One believes in easy-to-use, easy-to-navigate websites built with the user in mind. Clean, professional search engine friendly website designs are our goal.
Web Hosting.

Directory One is a full-service web hosting provider with dedicated managed servers in multiple locations. Each of our hosting accounts includes full FTP access, personal cgi-bin for running custom scripts, PHP and MySQL support, and detailed search engine visitor tracking.
Search Engine Optimization, Placement and Website Promotion.

No matter how great your website design, if your site isn't attracting visitors, it's dead in the water. Directory One can make your website more search engine and user friendly, helping you to appear in the top listings in search engines such as Google, Yahoo, AOL, MSN and AskJeeves. We use proven, non-spam organic search engine optimization and placement techniques to drive targeted traffic and visitors to your website.

Directory One Is Unique

Unlike our competition, Directory One will never keep you in the dark about the nuts-and-bolts of web development. We pride ourselves on educating our customers from the first meeting, and we want you to be involved in the optimization, placement, promotion and development of your search engine marketing campaign.

We want your experience with Directory One to benefit you now and into the future. With the knowledge you gain from us you will be able to make informed decisions about your website and the promotion of your business as it grows. We will teach you how to update your website, change promotional information, alter sales or specials, use your email account(s) effectively, add and remove pictures, and much more.

But we don't stop there.

In fact, at Directory One we never stop until you are satisfied. Directory One is a small business and we understand the needs of small businesses. Our clients will always receive personal attention and superb customer service. You will never be on-hold waiting for upper-level tech-support or be stuck talking to a drone customer-service representative. On the contrary, when you call Directory One you will discover that our professionals are knowledgeable and friendly. They will make every effort to get to know you and your business personally, and you will almost always be working with the same person so you will never have to re-explain your needs.

Still not convinced? Hear it from people who know first-hand. Feel free to call any of our search engine marketing references. We know once you talk to them you'll be calling us.

To set up a free, no-pressure appointment with one of our representatives, call us at: 1-800-477-1324.

Although we are located in Houston, Texas, we will personally visit customers in Dallas, Fort Worth, Austin, San Antonio, Corpus Christi, and the Rio Grande Valley. We also boast clients from Oklahoma City, Tulsa, Saint Louis, Kansas City, Little Rock, New Orleans, Lake Charles, Louisville, New York City, Los Angeles and Chicago.

Although it is difficult for us to personally visit out-of-state clients, we make every effort to do so. A phone call to 713-269-3094 will get the ball rolling.


SEO Creed - Directory One Code Of Ethics

At its core, the process of SEO (search engine optimization) is derived from principles that enhance website usability and that aid search engines to rank sites correctly. Legitimate SEO companies recognize this and strive to create strong, functional, content-rich sites that benefit the end user. Legitimate optimization is, in fact, inseparable from good design, good content and solid usability.

Unfortunately, some so-called search engine optimization experts have abused the tools of optimization, getting ahead, not through the legitimate methods that benefit the Internet, but through spam and other practices destructive to search engine functionality, disruptive of basic website usability and negligent of the future of the Internet community.

Directory One stands strongly against such practices. We do not:

* Knowingly contravene any guidelines or rules posted on any search engine, including rules concerning automated submissions and automated rank checking programs.

* Participate or associate with link farms or other means to artificially enhance link popularity.

* Use deceptive redirects, cloaked pages, hidden text, doorway pages, stolen content, keyword stuffing, comment stuffing, or any other process known to sabotage search engine results.

* Intentionally misdirect or misinform clients about our search engine optimization methods. Nor do we hide any of our optimization methods from our clients who have a basic right to understand how our company is managing their website.

* Misrepresent ourselves or our services to our clients, or in any way, suggest that we have special relationships with prominent search engines that will enable us to guarantee rankings.

The best websites are websites that are most likely to benefit the end user and these websites should be the most prominent in search engine results. It is the job of all true optimizers, therefore, to create solid user- and search-engine-friendly sites that help produce quality search engine results and reflect well on all members of the SEO community.

We at Directory One conduct business and search engine marketing by this SEO code of ethics. We respect other optimization companies that do the same and welcome the competition. Although rivalry in our industry is often fierce, we believe that only by working together with our business colleagues are we able to best benefit our clients, search engines and our industry. We invite any companies or individuals who also believe in the SEO code of ethics to post this document on their website. We do not require a link back, although we always appreciate one. We ask only that you do not modify the content other than to change the business name in the appropriate places.


Pay Per Click Account Setup
PPC Campaign Management for Overture & Google

Pay Per Click listings are the prime real-estate of search engines and directories. These search engine listings appear before the natural listings under relevant searches (often in a boxed off area at the top of the page); and are commonly the first links that potential customers will see when they receive they search results.

Like all prime territory, unfortunately, these positions do not come free. PPC listings are powered by pay per click search engines. This means that every time anyone clicks on a listing in the sponsored listing section, the owner of the website pays a set dollar amount for that click. Prices per click vary depending on the key phrases you have chosen and the ranking you want to achieve with your listings (i.e. do you require the top PPC listings or are you content with the third or fourth on the list?).

Creating and maintaining a pay per click account is not technically difficult. It is, however, time consuming. Why?

1) To create your pay per clicks, first you must research the rules and guidelines of each search engine you want to advertise in. You must compare search engine's PPC listing packages, add start-up costs into your budgets and attempt to determine which search engines give you the better deals and where you will obtain the greatest ROI.

2) Secondly, you must take the time to set up your pay per click advertising account and determine under what key phrases you would like to be seen. This involves more research as the most obvious key phrases are almost never the most affordable; and will oftentimes not provide the greatest number of visitors to your website.

3) Third, your pay per click listings must be monitored daily in order for you to maintain your rankings. If a competitor agrees to pay more per click than you currently pay for your sponsored spot, your spot will be given to them. You must then decide to either bid more than your competitor for that spot, or bid for another spot that is cheaper.

4) Fourth, if your advertising budget changes and you decide to spend less money on sponsored PPC listings that month, you must again research key phrases and prices or you will run out of money in your accounts and your keyword listings will cease to appear at all.

To save you the headache of managing your campaign in the search engines, Directory One offers this PPC campaign management plan.

Details/How it Works:

You will first meet with one of our search engine advertising experts to determine what key phrases will be best for your business to be found under. Together we will determine: Do you have certain key phrases you want to be found under regardless of the cost? What sort of budget are you working with? Which Key phrases will bring the most targeted traffic to your website? Is there a maximum amount you are willing to pay for a click?

Once we have determined what your expectations and goals are for your Pay Per Click advertising campaign and we have receive our service fee, your website will begin appearing in sponsored listings under a variety of key phrases appropriate for your business.

Each month we will send you a reminder to pay for your sponsored listings and sponsored listings management.

Feel free to contact us at any time to let us know about any additional sponsored listings you would like for that month (i.e. you may be running a promotion or a sale and would like to listed under additional key phrases that month).

Monthly Reports:

Each month you will receive a report on where your sponsored listings appeared and how many clicks each of your sponsored listings received. We will attempt always to manage your money so that your monthly budget is spread evenly in clicks throughout the month. In order to ensure that your pay per click listings never suddenly disappear, we will attempt always to leave a minimum of $25 dollars in your account at the end of the month. The exact amount may vary depending on how many clicks you received that month and how much each click cost. However, rest assured that at the end of each month we will always report to you exactly how much residual search engine advertising money has been left in your account.


Copyright © 2010 Directory One, Inc. All rights reserved