AAA Search Engine Marketing Group

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AAA Search Engine Marketing Group
16346 Hill Country Ct
Conroe, TX 77302 Map
(281) 727-0484


Houston Search Engine Marketing and Optimization Services

Your Houston search engine marketing and optimization solution!

Having a professionally designed website is a must in today's business world, however if your website does not rank well in the SERPs (Search engine results pages) then that is worse than not having a website at all. For any online marketing venture to be successful it is essential to have a well thought out search engine marketing strategy.

Your website should be your organizations number one salesperson and online lead generation source.Your website should not only be informative. It should solve a pain that your prospective customers have. It should be the solution to their problem. i.e. In our case most of our clients are business owners in Houston Texas. The pain that we are providing the solution for is:

"How do I get people locally in Houston to view my website and ultimately buy my products and/or services?"

The Solution: There are several areas that need to be addressed in order to have a successful Houston search engine marketing or Houston search engine optimization strategy executed properly. Search engine marketing group addresses these specific areas in detail.

* Houston Search Engine Optimization

The Houston search engine optimization (SEO) process for Houston business owners begins as soon as we start the design process, we only use ethical search engine optimization techniques and a "best practices" approach in order to get the most favorable long term natural Houston search engine optimization results on Google, Yahoo and MSN.

* Houston Pay Per Click Campaign Management

Google Adwords is a great way for Houston business owners to generate immediate search engine traffic while we are establishing your natural Houston search engine optimization strategy for Google. We do in depth keyword research and handle the keyword bidding process in order to get you the best placement for your specific targeted keywords in the sponsored search results for Google.

* Social Media Optimization

Social Media Optimization is the act of generating website traffic from online sources other than search engine results pages. These sources would include online communities such as Twitter, Facebook,Digg, Flickr, Youtube,blogs as well as other online sources. Social media should be a part of any successful search engine marketing strategy.


Search Engine Marketing and Optimization FAQs

Q: What will Search Engine Marketing Group do for my website?

A: We will optimize your website to get the best possible placement for your keywords on Google, Yahoo, and MSN. We will also manage your sponsored ads for you on Google Adwords and Yahoo Search Marketing. This will allow you to focus on running your business while we take are of your online marketing. We bring the visitors to you, and all you have to do is close the sale.

Q: What search engines will my website appear on?

A: While there are hundreds of different search engines out there, we will focus on the top three: Google, Yahoo, and MSN.

Q: Where will I rank in the search engines?

A: That depends on many factors, including the competitiveness of your keywords and your industry. However, we shoot for first page placement for the keywords that we determine are best suited for generating the most qualified visitor traffic to your website.

Q: What keywords will my campaign target?

A: This will be determined once we have finished the initial keyword research phase.

Q: Is there a contract?

A: No.

Is it expensive to compete with the major competitors in my industry?

A: Again, this is something that will vary based on the competitiveness of your particular industry. However, most of our customers are small business owners, and we are very successful at helping the “little guy” succeed online (even when there are bigger fish in the ocean).

Q:Other companies charge thousands more for a lot less. How can Search Engine Marketing Group provide this service at such an affordable price?

A: Search Engine Marketing Group has created an “assembly line” like process of web hosting, design, search engine optimization and marketing. We have a team that specifically handles different aspects of your websites optimization and marketing. Our dedicated team works to ensure that your website delivers the most qualified traffic and conversions possible.

Q: Can I keep my existing website?

A: Yes!

Search Engine Marketing and Optimization FAQs

Q: What will Search Engine Marketing Group do for my website?

A: We will optimize your website to get the best possible placement for your keywords on Google, Yahoo, and MSN. We will also manage your sponsored ads for you on Google Adwords and Yahoo Search Marketing. This will allow you to focus on running your business while we take are of your online marketing. We bring the visitors to you, and all you have to do is close the sale.

Q: What search engines will my website appear on?

A: While there are hundreds of different search engines out there, we will focus on the top three: Google, Yahoo, and MSN.

Q: Where will I rank in the search engines?

A: That depends on many factors, including the competitiveness of your keywords and your industry. However, we shoot for first page placement for the keywords that we determine are best suited for generating the most qualified visitor traffic to your website.

Q: What keywords will my campaign target?

A: This will be determined once we have finished the initial keyword research phase.

Q: Is there a contract?

A: No.

Is it expensive to compete with the major competitors in my industry?

A: Again, this is something that will vary based on the competitiveness of your particular industry. However, most of our customers are small business owners, and we are very successful at helping the “little guy” succeed online (even when there are bigger fish in the ocean).

Q:Other companies charge thousands more for a lot less. How can Search Engine Marketing Group provide this service at such an affordable price?

A: Search Engine Marketing Group has created an “assembly line” like process of web hosting, design, search engine optimization and marketing. We have a team that specifically handles different aspects of your websites optimization and marketing. Our dedicated team works to ensure that your website delivers the most qualified traffic and conversions possible.

Q: Can I keep my existing website?

A: Yes!


Keyword Research

One of the first, and ultimately most important, aspects of any successful search engine marketing or search engine optimization strategy is keyword research. This must be done properly if you are expecting to see results. There are many different tools that SEO professionals use during the keyword research process, such as Wordtracker.

It is important to devote a significant amount of time to the keyword research portion of your search engine marketing strategy. Many times, you will find unexpected keywords and phrase combinations that consumers are actually using to buy your products and services online.

The keyword research phase guides all the of the other steps that follow, ranging from the actual design process to the creation of pay per click ad text.

It’s important to understand that keyword research is more of an art than it is a science. For this reason, it is best left to professionals who have years of experience. If not done properly, you will attract all of the qualified traffic that is potentially available.


Pay Per Click Campaign Management

Pay per click campaigns (such as Google AdWords and Yahoo Search Marketing) are another extremely important part of the search engine marketing process.

One of the major benefits of PPC is the ability to quickly rank for your targeted keywords. Another major benefit is having full control over the ad text that appears with your listing.

In case you aren’t familiar with PPC listing, they appear almost every time that you do a search query. For example, in Google you will see search results on the left hand side (which are known as natural results) and Sponsored Results on the right hand side (which are pay per click). You can easily distinguish the Sponsored Results from natural search listings because they are clearly marked “Sponsored Results.” This is a great place to for your website to be because the Sponsored Results on the first page of Google get a lot of attention from users who are searching for products and services.

Pay per click works very well at the beginning of a search engine marketing program, because it can be used to drive qualified traffic to your website while we are waiting for your site to rise in the natural search results.

The Search Engine Marketing Group will manage your pay per click campaigns, and continually monitor and optimize you campaigns on a ongoing basis to achieve optimal results.


Houston Search Engine Optimization

Search engine optimization is made up of many methods that allow you to comply with different Google algorithms in order to achieve higher rankings in the Google search results. SEO (search engine optimization) affects your ranking in the organic (or natural) area of the Google search results (as opposed to the Sponsored Results area).

When you do a search, the first few pages are prominently filled with websites that are optimized for the keywords of the search query you entered. Part of your search engine optimization strategy should be to get your website listed on the first one or two pages of results. The only way to accomplish that is to optimize your website pages for the keywords and phrases that you want to rank for in the Google search results.

Although search engine optimization can be performed on an existing website, in most cases it is advantageous to completely redesign the website from the ground up. The reason is because if the optimization was not taken into consideration the first time the site was built, then it may be more difficult to fully optimize.

If you need an analogy to put this concept into concrete terms, consider the following: If a house has a bad foundation, it might make more sense to build a new house, rather than attempting to repair a bad foundation.

When it comes to rebuilding a website, it’s important to understand that this does not mean you necessarily have to change the look and feel of your existing website.

With a total rebuild of your website, proper search engine optimization techniques can be used right from the very beginning. This gives your website the best chance to outrank the thousands of other websites that are your competitors in the organic Google search results. With the proper implementation of SEO, your website will ultimately receive more qualified traffic and business leads from the Internet.

Search Engine Friendly Website Design

“Gerald handles all of my SEO and web marketing needs. I seriously think he might work at his computer 24-7 because it never takes more than 30 seconds for him to respond to any question I might have. Within weeks of hiring him, he quadrupled my web traffic. He seems to be virtual friends with just about everyone on the Internet, and he knows how things work. If you have a website that you need optimized, he s your man.” - Alisa Bowman

Having a professional website is very important in today’s business world. However, in order for consumers that are searching for your products and/or services to find you, it must be properly optimized for SERPs (search engine results pages). If you are not on the first or second page of the natural or organic search listings, then your website is really nothing more than a glorified brochure that happens to be online.

Consumers that are searching on the Internet for products and services are going to type in a search query using keywords that describe the products or service they are seeking. If you are not on the first or second page of these results, you are literally giving away qualified leads to your competitors. If you want to test this scenario for yourself, go to Google and type in a search query that describes your business. Take a look at the results that appear on the first and second page of the search results, and ask yourself if web users are going to find your website or your competitors’ websites.

In order to achieve optimal results, Search Engine Marketing group only uses the latest web standards. All of our search engine friendly websites are custom designed by hand. We don’t use any kind ofpre-made templates, and only use the latest W3C web standards, valid XHTML and CSS (cascading style sheets). This will ensure that your website code validates, your pages load faster, and that your site attracts the most qualified traffic possible from the organic search results of the three main search engines (Google, Yahoo, andMSN).

By beginning our process with keyword research, we are able to use your target keywords from the earliest development stages. We make sure that your keywords are in the appropriate title tags and headers, as well as in the meta description and keyword tags. We will also place keywords in relevant links and content throughout the site (which is another part of the optimization process). This is a process that we thoroughly understand, because after years of experience, we have earned a Master’s degree from the “Search Engine College of Hard Knocks”.

Our search engine friendly websites are designed with one purpose in mind: to generate the most qualified leads possible from the Internet for your business. Here is a short list of things that must be present in order for your website to be successful in generating leads:

YOUR WEBSITE MUST:

* Be optimized for search engines
* Have clean and accessible navigation
* Have a site map
* Have an offer with a clear call to action
* Make good use of heading and title tags
* Have a simple and easy to find contact mechanism
* Contain great sales copy


Industry Specific Directory Submission

Industry specific Directory submission is a very important aspect of search engine optimization . As relevant incoming links are one of the primary factors Google uses to show relevance and rank site accordingly in the organic SERPs (search engine results pages ).

Many SEO (search engine optimization) companies offer directory submission at what seem to be reasonable rates. However many of them will use software to blast submit your information to hundreds or possibly thousands of directories at one time. This is not a good practice for several reasons.

1. all the directories have different specifications and require different bits of information for your listing so it’s impossible to correctly submit to this many companies with all the same information. Using this method it is impossible take full advantage of the best possibile SEO friendly directory listing for you website.

2. Directories must be checked to make sure they are not in a “bad neighborhood ” on the internet as this could hurt your SEO (search engine optimization) efforts. (incoming links must be considered quality by Google) you don’t want just anyone or any directory that is willing to link to you.

3. Some directories offer both free and paid listings. For best SEO result you must avoid paid links at all costs! Even if you listing is free It’s best to avoid these directories altogether because Google does not like and will punish for paid links. Even if your listing is free Google may determine a directory site to be in a bad neighborhood if they charge for some of their listings the whole directory will may be penalized. so these links in the end can actually harm you SEO search engine optimization efforts.

Each directory has different specification they require for listing your website, we will take the time to make sure that your site is listing in the best way possible, to ensure the best quality SEO (search engine optimization) friendly incoming links to your website as well as avoid any inbound links that are in bad neighborhoods on the internet.

Search Engine Marketing Group will use a “best practices” approach. We will hand submit your website to industry specific directories, while taking full advantage of all SEO (search engine optimization) oportunities offered by each particular directory.

Creating quality inbound links is an absolute must for any successful search engine optimization strategy.


SEO Copywriting Services

Search engine friendly copy (and general sales copy) is one of the most important aspects of search engine optimization. However, it is truly more of an art than it is a science. You can’t just stuff keywords into your copy and expect to rank well for specific keywords. In fact, not only this can be viewed as spamming by the search engines, but it will also not create the best user experience.

SEO copy must be written and delivered to users in a way that not only provides them with a solution to a problem they have, but that also ensures search engines will rank it well for the target keywords.

For an additional fee, Search Engine Marketing Group will write SEO copy for you that is focused on producing the most conversions and the best possible search rankings on Google, Yahoo, and MSN.

The SEO copy will be written in conjunction with our keyword research, which will ensure that the most qualified visitor traffic is delivered to your website. Because we have years of experience, we understand how to identify keywords that consumers are using to search while in the final stages of the buying cycle.


Social Media Optimization

Social Media Optimization is the act of generating online traffic through means other than SERPS (search engine results pages). Social media can include online videos, pictures, blogs, online communities and bookmarking sites. Social media is a recent phenomenon which is dramatically changing the face of the Internet. Social media has the ability to attract and engage website visitors in a way that organic search results and paid search results cannot.
Social Media Development

Our social media development process will allow our clients to establish their unique social brand and identity online. We will not only assist you in understanding this process, but will also help you setup your company blog. Additionally, we will help you to create a distinguished presence on some of the more well known social websites, including Twitter, Digg, Flickr, Youtube, Technorati, Myspace, Facebook and StumbleUpon. This list is just a sample of the places we can help you interact, as there are new social media sites which gain popularity on a regular basis.

We will assist you in these key areas:

* Real time blog monitoring
* Blog setup and design
* Blog audience development strategies
* Viral campaign development and management
* Customized RSS feed updates
* Search engine (online) reputation management
* Social media press releases

Utilizing social media to connect directly with your target online audience will help increase your visibility, improve you company’s brand credibility and generate more sales and/or leads from the Internet.


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