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OurNewsCafe.com
P.O. Box 1407
Whitehouse, TX 75791
(903)-714-8939


You need to know the big secret of truly effective small business Internet marketing: It takes more than just a Web site.

Ever had a Web site built for you, but none of your customers or potential customers ever found it? Just as in any other medium or industry, truly effective small business Internet marketing requires assistance from people who know the industry inside and out. We certainly appreciate it when our friends, acquaintances and kids build Web sites for our businesses, but the truth is that 99.9 percent of them do not know how to get people other than friends and family to actually visit the Web site. It may look great, but it is about as effective as a billboard positioned behind a stand of trees – nobody knows that it’s there.

OurNewsCafe.com provides its customers with cutting-edge, effective small business Internet marketing solutions at prices that fit any budget. We start with the basics – we’ll build you a Web site that is optimized for search engines, and work with you to craft compelling sales copy for display on the site. Then, we’ll use other techniques that get your business noticed on the Internet – the ones that are the big secret of truly effective small business Internet marketing. (One hint: video commercials are not just for television any more.)

OurNewsCafe.com is owned and operated by media professionals who have been doing local business marketing and advertising on both sides of the desk for the past 25 years – real-world, rubber-meets-the-road LOCAL marketing experience. Knowing how to identify the niches and develop a marketing message that will drive local business is one of the keys to truly effective small business Internet marketing, and Our News Café has the people who not only know how to do it, but have a track record of success.

If you have seen the return on investment of your newspaper, television, radio and phone book advertising diminish in recent years, you’re not alone. Studies confirm that 80 percent of purchase decisions, including local purchase decisions, are researched online. If you are not there, or if you are not there with a professionally tailored marketing plan, you need to be. It could mean the world for your business.

For instant access to a free white paper giving more detail and specifics about the secrets of truly effective small business Internet marketing, and a coupon for 10 percent off any order of $75 or more (new customers only), fill in the information below, hit the submit button, and we’ll send it to you immediately.


Keyword research is one of the most overlooked aspects of search engine optimization, but it is perhaps the most important.

You almost certainly have seen an online ad sometime in your life from a company saying it will guarantee you top-10 placements for your keywords in Google, Yahoo, etc. If you stop and think about it, not every keyword can be in the top 10 in search engine listings. Contact one of those agencies and tell them you want them to guarantee you a top-10 placement for the keyword Pepsi. A quick Google search shows that there are more than 30 million Web sites indexed for that keyword. If the owners of any 11 of those companies contact the “guarantee” company and ask for top 10 for Pepsi, obviously at least one of those companies would not be in the top 10, and therefore the guarantee could not be fulfilled.

That’s one of about 30 million reasons why keyword research is important. If your site is about Pepsi, you have to know going in that if you want people to find you in the search engines, they are going to have to go through about 3 million pages of Google results to find you. Consider the fact that the vast majority of people don’t make it past the first page or two, and you understand why successful companies that can get your site correctly optimized for search engines are in high demand.

There are ways to deal with the Pepsi problem described above, and one is to decide on a more narrow focus for the site. For example, if you decided to do a site on the Pepsi logo, instead of just Pepsi, a check of Google shows that there are 222,000 sites indexed for the keyword phrase Pepsi logo. While it’s still not a slam dunk, your chances of achieving a first-page rating increased by 135 percent. Take it another step, and optimize your site for the keyword phrase Pepsi logo redesign, and there are 14,400 sites indexed for that keyword phrase in Google. Your chances for a first-page ranking just increased by another 15 percent.

At OurNewsCafe.com, we solve these problems for our clients by finding the keyword niche that works best for what you are trying to achieve with your site and your online marketing. And, we go another very important step – we find out just how many people are searching for the targeted keyword or keyword phrase. In this case, we discovered that there are very few searches for the keyword phrase Pepsi logo redesign in any given month, so a first-page ranking for that phrase still may not generate enough clicks and page views to accomplish your goals.

OurNewsCafe.com is here to take care of all of those keyword research issues for you, so you can do what you do best: run your business.